New research commissioned by Ford Australia shows most people support eco-friendly businesses and want to see take-up of zero-emissions transport, results that have prompted it to finally enter the local EV market with at least five models by 2024.Its announcement on Tuesday that its first EV in the Australian market would be its zero-emissions e-Transit delivery van was met with some surprise. I think many in the auto media (this writer included) had assumed, or at least hoped, that the first entry would be an electric ute.After all, Ford’s Ranger is a favourite amongst tradies, and it is the US carmaker’s most popular model in Australia.On top of that, the Ford F-150 Lightning promises a lot of things that will be game-changing for tradespeople, with on-board power for tools, the ability to provide emergency power if necessary from its underfloor lithium-ion battery, and of…
Ford’s entry to EV market shows massive shift in attitudes to clean transport
