Not everyone is excited about the automotive industry’s move towards electrification. Battery-electric vehicles (BEVs) continue to have a trend of costing a lot more than their internal combustion engine (ICE) counterparts, have a limited range capability, and still struggle to find their way in areas with a limited fast-charging infrastructure.
Ram 1500 Revolution Battery-Electric Pickup Concept Teaser. (Ram).
But currently, there is no bigger electric vehicle (EV) segment than the EV pickup market. Companies like Ford (F-150 Lightning), GM (GMC Hummer EV pickup, Chevrolet Silverado EV, and GMC Sierra EV), Rivian (R1T), and Tesla (Cybertruck) are ready to offer customers their version of the ultimate electric pickup. And while they are innovative, not a lot of people are excited about the challenges ahead of being among the first to own one of these pickups.
For those pickup…
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