Sunday, April 20, 2025

Clean energy can help European fashion reduce 63% emissions: McKinsey



Portfolio transformation, green business building, green premiums and green operations focused on circularity can help European consumer goods firms shift to circular value pools of over €500 billion of annual revenues by 2030, estimates McKinsey. In the fashion industry, about 63 per cent of emissions reduction potential lies in more efficient, cleaner energy, it says.Another 37 per cent of reductions in the fashion sector require alternative approaches.Portfolio transformation, green business building, green premiums and green operations focused on circularity can help European FMCG firms shift to circular value pools of over €500 billion of annual revenues by 2030, estimates McKinsey. In the fashion sector, about 63 per cent of emissions reduction potential lies in more efficient, cleaner energy, it says.Extended product life cycles, changes in consumer behavior,…

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